Google Ads Management
Put your brand in the eyes of customers actively searching for your products or services, ready to convert with my Google Ads management services.
- ROI Focussed, Not Just Clicks
- Own Your Google Ads Account
- No Lock In Contract
Get Leads Fast With A Google Ads Consultant
Increase traffic and leads with my full service Google Ads management.
I develop Google Ads campaigns that are optimised from the click all the way to the conversion action on your website, focused on optimising your campaigns to improve ROI and reduce cost per acquisition (CPA).
Being a freelance Google Ads specialist, I work with a limited number of clients to provide focused management and tailored strategies for every campaign.
My approach ensures you retain full control of your Google Ads account, offering a collaborative and transparent experience.
Some Of My Clients Recent Google Ads Wins
Avg. Conversion Rate
For a residential cleaning company across 3 Google Ads campaigns.
Phone Calls/month
For an emergency plumber with a CPA of $45ea, who is now full time!
Return On Ad Spend
For an e-commerce socks brand only 30 days after my campaign audit.
More Than Just Google Ads
Half the battle of Google Ads is won in the search results, the other half is won on your website. I prioritise sending your traffic to landing pages that are designed to effectively convert visitors into customers.
As a freelance Google Ads manager, I like to keep a keen eye on your Google Ad and website analytics to ensure you’re not burning money by sending your traffic to a clunky, hard to navigate website or landing page. It is just as important to me to constantly be improving your ads as it is for you.
How Does Google Ads Management Work?
Google Ads Strategy
First we build out a plan around the ideal keywords we should target, including an estimated CPA that makes sense based on the cost per click and industry averages for conversion rates so you know roughly how much your leads will cost to acquire.
Google Ads Setup
The next step is to create a set of laser-focussed direct response ads that resonate with what it is that your target marketing is searching for and setup your Google Ads campaign, ad groups, ads and conversion tracking.
Learn, Test & Review
After we go live with your campaign, I constantly review your search terms and analytics ensuring your ads are optimised at every click. This usually involves split testing different ads and strategies, driving your CPA lower as the campaign evolves over time.
What Are The KPI’s Of Google Ads?
The top key performance indicators I track beyond what your Google Ads clicks and impressions are:
- Click Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Conversion (CPA)
- Impression Share (IS)
- Return On Ad Spend (ROAS)
- Ad Rank & Quality Score
Not sure what any of this means? Thats okay, I enjoy teaching my clients on what to look for when managing a Google Ads campaign with full transparency.
My article Understanding Google Ads Metrics is a great resource explaining what to look for when optimising Google Ads.
Book A Google Ads Consultation Today
Book a free discovery call to learn about how my Google Ads management service can help your business get more leads and sales, fast!
Frequently Asked Questions About Google Ads
Do Google Ads work for all busineses?
Google Ads can be highly effective for most businesses, but the success depends on factors like industry, target audience, competition, budget and campaign execution. Properly managed campaigns tailored to your specific needs can drive significant results.
How much do Google Ads leads cost?
The cost of Google Ads leads varies based on factors like industry competition, keyword pricing and ad quality. By optimising your campaigns, we can achieve a cost-effective lead generation strategy tailored to your budget. Prior to starting a Google Ads campaign, using benchmark statistics and data we can predict how much leads might cost so you can budget accordingly.
Whats a Google Ads campaign?
A Google Ads campaign is a series of organised ads targeting specific keywords and audiences to drive traffic to your website, ultimately leading to conversion actions. Campaigns are structured to achieve defined marketing objectives and can be adjusted to maximise performance. Each campaign can have its own budget and its own goals, and each ad inside a campaign can have its own landing page.